Backerstage

Entertainment Fundraising, Streamlined

BackerStage is your all-in-one deal flow management platform, custom-built for the entertainment industry.

From first pitch to final funding, BackerStage helps producers, investors, and entertainment companies manage their entire fundraising pipeline with confidence, clarity, and speed.

Whether you're raising capital for a Broadway show, a documentary film, a live tour, or a digital series, our platform gives you the tools to build, track, and close your deals more efficiently — all in one place.

🎭 Say goodbye to scattered spreadsheets and hello to streamlined deal flow.

What is Deal Flow in Entertainment?

In the entertainment world, deal flow is the process of managing every step of a fundraising or investment round—from identifying potential investors and sending pitch materials, to tracking interest, handling legal documentation, and collecting funds.

But entertainment deal flow isn’t like tech venture funding or real estate syndication. It’s fast-paced, relationship-driven, often fragmented, and requires producers to juggle creative vision with legal and financial complexity.

That’s why BackerStage exists — to bring structure to a creative industry without slowing it down.

BackerStage Makes Deal Flow Visual, Trackable, and Actionable

The Deal Flow Pipeline

BackerStage provides a visual and data-driven pipeline that reflects every stage of your fundraising journey. Use it to track:

Outreach – Who has received your pitch deck or teaser?
Interest – Who expressed interest and how much?
Due Diligence – Who’s reviewing documents or meeting with your team?
Committed – Who’s pledged and at what amount?
Funded – Who’s wired funds and signed documents?

Each investor or co-producer can be tagged to a stage so you know exactly where they stand

✅ Know what’s working, where you're stuck, and who to follow up with—without guesswork

Key Deal Flow Features Built into BackerStage

Lead Tracking and Investor Scoring

Log new leads manually or import from your contacts. Assign each investor a status (e.g., “Interested,” “Follow Up,” “Docs Sent”), set an investment probability, and include notes from meetings or calls.

Use the “Investor Probability” feature to prioritize your warmest leads and optimize your time.

Personalized Notes and Referral Sources

Keep track of:

How an investor found you (e.g., “Social Media,” “Networking Event”)
Personalized comments (e.g., “Interested in dance-focused content,” “Wants tax credit structure”)
Accreditation status

This lets you tailor your approach and segment investor types for better results.

Commitment and Capital Tracking

See at a glance:

Total amount interested
Total amount committed
Final amount invested

Every investor is tracked individually and at the project level, so you always know your current and projected capital status.

Document and Signature Management

Store pitch decks, offering agreements, NDAs, and wire instructions for easy sending to an investor or attaching to a project.

Track:

Whether documents were viewed
If documents were signed
What step each backer is on

🔐 Keep your deal flow secure and compliant while staying lightning fast.

Multi-Project Investor View

Working on multiple shows or films? No problem.

BackerStage allows producers to:

Track investor activity across multiple projects
See overlapping funders
Duplicate outreach strategies that worked on prior deals

Whether you’re closing your first deal or managing 10 at once, your pipeline remains crystal clear.

Why BackerStage Over Traditional CRMs?

Feature	BackerStage	Traditional CRM
Designed for entertainment producers	✅	❌
Tracks deal stages for entertainment-specific workflows	✅	❌
Stores offering and OA documents	✅	Limited
Investor accreditation tracking	✅	❌
Custom fields for show/film-specific needs	✅	❌
Co-producer and investor financial breakdowns	✅	❌
Visual fundraising pipeline with project summaries	✅	❌

How Entertainment Deal Flow Works with BackerStage

Step 1 Add Your Project

Input your project’s details, set a fundraising goal, and upload investor documents, if applicable.

Step 2 Add Investors

Add investors to the project. Include key info like contact details, commitment amounts, and personal notes.

Step 3 Assign Deal Stages

Add investors to the project. Include key info like contact details, commitment amounts, and personal notes.

Step 4 Upload Documents

Attach NDAs, OA packets, subscription agreements, and any other docs your investors need. Need to watermark them with the investor name? No problem! Do it with ease with the push of a button.

Step 5 Track Progress in Real Time

See who’s committed, how much you’ve raised, and where you still need capital. Drill down by project or view your entire portfolio.

Designed for Creative Clarity

Unlike generic platforms that force entertainment projects into rigid pipelines, BackerStage supports the iterative, relationship-driven, and creative nature of show business.

Here’s how we match your real-world process:

❓ “He said he’d send the check—did he?” → Check the final amount field.
❓ “Where did I meet this investor again?” → Look up the referral source.
❓ “How many are actually committed vs just interested?” → See the deal stage breakdown.
❓ “Who still needs to sign the OA?” → Review the document status log.

With BackerStage, it’s all right there—organized, current, and ready for your next pitch meeting.

Who Benefits from BackerStage Deal Flow?

🎭 Theatrical Producers closing capital from angel investors.
🎥 Film Producers tracking investor interest through festivals or pitch sessions.
🎙️ Concert Promoters balancing multiple co-producing entities.
📺 Content Creators organizing Patreon, crowdfunding, and private equity contributors.
💼 Investment Advisors & Attorneys supporting creative clients in raising and tracking funds.

Whether you’re raising $10,000 or $10 million, deal flow transparency can make or break your production.

Future-Proof Your Fundraising

Entertainment funding is evolving. With more productions turning to hybrid models (traditional equity + crowdfunding + grant funding + tax incentives), producers need a flexible tool that scales with their strategy.

BackerStage helps you:

Maintain investor confidence with professional follow-ups
Reduce communication breakdowns
Create repeatable success with project templates and team collaboration tools

🎟 When investors see you’ve got it together, they’re more likely to write the check.

Deal Flow